PRIVACY POLICY
Last Modified: June 17, 2025
At 6 7 Water ("6 7 Water") we know you care about how your personal information is used and shared, and we take your privacy seriously. Please take a moment to learn more about how we collect, use and disclose your personal information by reading this Privacy Policy. This Privacy Policy applies to all of the services we provide, including our websites, mobile applications, contests, and social media pages. Collectively, these are the 6 7 Water "Services." By using any of our Services, you accept and agree to this Privacy Policy.
WHAT DOES THIS PRIVACY POLICY COVER?
This Privacy Policy covers our treatment of personal information you provide to us through the use of our Services, which includes information you may provide through a third-party site or platform. We may use your personal information to provide our Services, including improving our Services, to fulfill your request for certain products and Services, and to analyze how you use the Services. In certain cases, we may also share personal information with third-parties, but only as described in this Privacy Policy.
Please keep in mind that when you provide information to us on a third-party site or platform (such as Instagram, Snapchat or other social media platforms), the information you provide may be separately collected and maintained by the third-party site or platform. The information we collect is covered by this Privacy Policy, and the information collected by the third-party site or platform is subject to the privacy practices of the third-party site or platform. We do not control how the third-party site or platform treats your information. Also remember that our Services may contain links to other sites or platform that we do not own or control. We are not responsible for the privacy practices of those sites or platforms. You should read the privacy policies of these third-party sites or platforms to understand how they treat your personal information.
What information does 6 7 Water collect?
During your journey with 6 7 Water we collect various types of personal information about you so that we can provide our Services and so you have an enjoyable experience. Personal information is any information that may identify you as an individual or relate to you as an identifiable individual. We collect personal information about you when you use our Services, when you engage with our third-party business partners and service providers, such as our advertising service providers, or when you engage with us through social media platforms. We also collect information from you automatically through a variety of technologies, such as cookies, pixels, application program interfaces, and Web beacons, including when you use our Services, or use our applications on third-party sites or platforms. Let us tell you a little more about how this is done.
Information you provide to us
At 6 7 Water, we strive to collect only the personal information that we need. The information that we collect depends upon how you interact with 6 7 Water, such as purchasing merchandise/products through our online e-commerce platform, participating in our contests, connecting to our Services or contacting us through social media. Some of the information we collect may include:
- Name
- E-mail address
- Phone number
- Billing or shipping address
- Social media handle or account
- Payment card information
- Age or birthday
- Video
- School information
- Photographs
- Event information
- Other information you provide to us. This may include information you provide as part of a contest or similar service.
- Information you provide in public forums, such as your public posts
- Information you provide in direct messages, such as through social media
Information Collected Automatically
Whenever you interact with our Services, we automatically receive and record information from your browser or device, which may include geolocation data, device identification, the type of browser and/or device you are using to access our Services, and the page or feature you requested or visited. We collect this information through the use of cookies, which are pieces of data stored directly on the computer or mobile device you are using. Cookies allow us to recognize your browser or device and tell us the web pages you visited, the referring URL, and other activities you engaged in while on our website. We also use cookies to improve your viewing experience by facilitating navigation, displaying content more effectively, and personalizing your experience. Our cookies also gather statistical data about the use of our online Services and to maintain security.
We may also use other technologies that are similar to cookies. These technologies may include:
- Web beacons (small electronic files that let us know things, such as how many people visit a particular page on our website)
- Mobile SDKs (the mobile app version of a web beacon)
- Local shared objects (also referred to as "Flash cookies" which operate similarly to the other technologies)
- You may be able to change the preferences on your browser or device to prevent or limit your device's acceptance of cookies. You can learn more about cookies generally at: http://www.allaboutcookies.org/manage-cookies/index.html.
When a third party gives it to us
Advertising Partners
Our advertising partners may also transmit cookies to your browser or device, when you click on ads that appear on the Services. If you click on a link to a third-party website or service, the third-party may transmit cookies to you. This Privacy Policy does not cover the use of cookies by any third-parties, and we are not responsible for their privacy policies and practices. Cookies placed by third-parties may continue to track your activities online even after you have left our Services, and those third-parties may not honor "Do Not Track" requests you have set using your browser or device.
We also collect data through analytics partners, such as Google Analytics, which use cookies and technologies to collect and analyze data about the use of our Services. These analytics services collect data regarding the use of websites, apps, and online resources.
Analytics Partners
To support and enhance our Services, we use third-party analytics services, including those provided by Google, Inc. ("Google"), Shopify Inc. ("Shopify"), and Facebook, Inc. ("Facebook") (collectively, "Third Party Analytics Services") to analyze how you interact and engage with the Services. Third Party Analytics Services use cookies, pixels, tags, web beacons, or similar technologies to collect information about your use of the Services and other websites. They may track your activity on the Services and other websites over time. Information collected by the Third Party Analytics Services may include your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. Information from Third Party Analytics Services may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver content targeted to your interests on our Services and other websites, and better understand your online activity. Google's ability to use and share information collected by Google Analytics about your use of the Services is subject to the Google Analytics Terms of Use and the Google Privacy Policy. You have the option to opt out of Google's use of cookies by visiting the Google advertising opt-out page at www.google.com/privacy_ads.html or the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout/. You can read more about Facebook's use of cookies and how you can control how Facebook uses data to show you ads by visiting Facebook's Cookies & Other Storage Technologies page https://www.facebook.com/policies/cookies.
Do Not Track Policy
Your browser may offer you a "Do Not Track" option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and across different websites. Our Services do not support Do Not Track requests at this time.
How do we use your personal information (Legal Basis)?
6 7 Water uses personal information to provide our Services to you (including to improve and personalize our Services), to process your transactions, to communicate with you, for security and fraud prevention, and to comply with various laws and regulations. 6 7 Water uses your personal information only when we have a valid legal basis to do so. The following shows you the legal basis for the various ways in which we process your personal information:
Contractual Necessity
Contractual necessity means that we need to process your personal information in order to provide you with Services you have requested. Personal information we process under the legal basis of contractual necessity include:
- Contact data (e.g., name, address, email, phone number, clothing size, shoe size)
- Profile data (e.g., age, birthday)
- Account data (e.g., phone number)
- Device data (e.g., device ID)
- IP address
- Location data
- Analytics data
- Video metadata
- Videos
- Photos
Legitimate Business Interest
Sometimes we process your personal information to further the legitimate business interests of 6 7 Water or a third-party. Legitimate business interests means that processing your personal information is an important part of 6 7 Water operating its business and providing Services to you. Examples of these legitimate business interests include:
- Operation and improvement of our business, products, and services
- Marketing of our products and services
- Provision of customer support
- Protection from fraud or security threats
- Compliance with legal obligations
- Completion of corporate transactions
Personal information that we process under the legal basis of legitimate business interests includes:
- Contact data (e.g., name, address, email, phone number, clothing size, shoe size, personal and/or company social media accounts)
- Profile data (e.g., school, clothing size)
- Account data (e.g. phone number)
- Age and birthday
- Analytics data (e.g., IP address)
- Videos
Consent
In some cases, we process your personal information only after you have given us consent to do so, such as when we conduct certain marketing activities. You are always free not to provide consent, or to withdraw your consent at any time after it has been given.
Other Processing Grounds
From time to time, although it is very rare, we may also need to process your personal information to comply with a legal obligation, if it is necessary to protect the vital interests of you or other individuals, or if it is necessary for a task carried out in the public interest.
6 7 Water retains personal information only for as long as necessary to fulfill the purposes for which it was collected, including as described in this Privacy Policy, or as required by law.
Will 6 7 Water share personal information?
We may share your personal information with third-parties that help us provide Services and do business. These third-parties include:
Advertisers: We may allow advertisers and/or merchant partners ("Advertisers") to choose the demographic information of users who will see their advertisements and/or promotional offers. You agree that we may provide any of the information we have collected from you in non-personally identifiable form to an Advertiser, in order for that Advertiser to select the appropriate audience for those advertisements and/or offers. For example, we might use the fact you are located in San Francisco to show you ads or offers for San Francisco businesses, but we will not tell such businesses who you are. Or, we might allow Advertisers to display their ads to users with similar usage patterns to yours, but we will not disclose usage information to Advertisers except in aggregate form, and not in a manner that would identify you personally. Note that if an advertiser asks us to show an ad to a certain audience or audience segment and you respond to that ad, the advertiser may conclude that you fit the description of the audience they were trying to reach.
We may deliver a file to you through the Services (known as a "web beacon") from an ad network. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Because your web browser must request these advertisements and web beacons from the ad network's servers, these companies can view, edit, or set their own cookies, just as if you had requested a web page from their site. You may be able to opt-out of web beacon tracking conducted by third-parties through our Services by adjusting the Do Not Track settings on your browser. Please note that we don't control whether or how these third parties comply with Do Not Track requests.
Our Affiliated Businesses: In certain situations, businesses or third-party websites we are affiliated with may sell or provide products or services to you through or in connection with the Services (either alone or jointly with us). You can recognize when an affiliated business is associated with such a transaction or service, and we will share your personal information with that affiliated business only to the extent that it is related to such transaction or Service. We have no control over the policies and practices of third-party websites or businesses as to privacy or anything else, so if you choose to take part in any transaction or service relating to an affiliated website or business, please review all such business' or websites' policies.
Data Controller: 6 7 Water operates under Overtime Sports, Inc. (“Overtime”), which is the legal entity responsible for this privacy policy. While 6 7 Water is the brand you interact with, all of your personal information is controlled by Overtime, which determines how your data is collected, used, and processed.
Service Providers: We work with other companies and people to perform tasks on our behalf (service providers) and may need to share your information with them to provide products or Services to you, or to fulfill the purpose for which you have provided the information. For example, these Services may include customer service, marketing services, services related to promotions, ticketing services, public relations, hosting our store, payment processing, fraud prevention, or performing business analysis and supporting our website functionality, or other services that are necessary to operate our website.
Business Transfers: We may choose to buy or sell assets, and we may share and/or transfer customer personal information in connection with the evaluation of and entry into such transactions. Also, if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, personal information could be one of the assets transferred or acquired as part of this process.
Protection of 6 7 Water and Others: We reserve the right to access, read, preserve, and disclose any information that we believe is necessary to comply with any law or court order; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of 6 7 Water, our employees, our users, or others.
Your consent: We may share your information other than as described in this Privacy Policy if we notify you, and you agree.
Does 6 7 Water Secure Personal Information?
At 6 7 Water, we use administrative, technical, and physical safeguards to protect your personal information, taking into account the nature of the personal information, the processing, and the threats posed. We are always working to improve these safeguards to help keep your personal information secure. Unfortunately, despite our best efforts, no security measures are perfect and we cannot guaranty complete security.
YOUR CONTROLS AND CHOICES
6 7 Water provides you the ability to exercise certain controls and choices regarding your personal information. These choices may differ depending upon where you live, such as if you live in the European Economic Area. Generally, you may contact us at Info@67water.com, to access, and in some cases, edit or delete your personal information.
If you are a California resident, you can find out more about your rights in the section of this Privacy Policy called, "California Residents".
Your Rights If You Are in The European Economic Area
If you are in the European Economic Area, which includes the European Union ("EU"), United Kingdom, Lichtenstein, Norway, and Iceland, you have additional rights under the General Data Protection Regulation (the "GDPR") with respect to your personal information. Under the GDPR you have the following rights:
- Access: You can request more information about the personal information we hold about you and request a copy of such personal information.
- Rectification: If you believe that any personal information we are holding about you is incorrect or incomplete, you can request that we correct or supplement such data.
- Erasure: You can request that we erase some or all of your personal information from our systems.
Withdrawal of Consent: If we are processing your personal information based on your consent (as indicated at the time of collection of your information), you have the right to withdraw your consent at any time. Please note, however, that if you exercise this right, you may have to then provide express consent on a case-by-case basis for the use or disclosure of certain of your personal information, if such use or disclosure is necessary to enable you to utilize some or all of our Services.
- Portability: You can ask for a copy of your personal information. You can also request that we transmit the information to another company where technically feasible.
- Objection: You can contact us to let us know that you object to the further use or disclosure of your personal information for certain purposes, such as for direct marketing purposes.
- Restriction of Processing: You can ask us to restrict further processing of your personal information.
Right to File Complaint: You have the right to lodge a complaint about 6 7 Water's practices with respect to your personal information with the supervisory authority of your country or EU Member State. A list of Supervisory Authorities is available here: https://edpb.europa.eu/about-edpb/board/members_en.
For more information about these rights, or to submit a request to exercise one of these rights, please email Info@67water.com. Please note that in some circumstances, we may not be able to fully comply with your request. If that happens, we will tell you why we cannot comply. We may also ask you to provide us with additional information, if necessary to verify your identity and the nature of your request.
Transfer of Personal Information
6 7 Water's Services are hosted and operated in the United States ("U.S."). When you provide personal information to 6 7 Water, your personal information will be processed and stored in the U.S. The laws in the U.S. regarding personal information may differ from the laws where you reside. By using the 6 7 Water Services, you acknowledge that your personal information is being provided to 6 7 Water in the U.S. and will be hosted on U.S. servers. As we stated earlier in this Privacy Policy, we will take reasonable steps to safeguard the privacy and security of your personal information. 6 7 Water will engage in approved Standard Contract Clauses, when appropriate, to govern transfers of personal information to the U.S.
Use of 6 7 Water Services by Minors
We do not wish to collect personal information from children under the age of thirteen (13). If you are under the age of thirteen (13) you should not use our Services, and should not send us your personal information. If you have reason to believe we have collected personal information of a person under the age of thirteen (13), please contact us so we may delete that information. If we knowingly collect the personal information of a California consumer under the age of sixteen (16), we will not sell or share the information unless we receive affirmative permission to do so. As of the date of the Privacy Policy, we do not have actual knowledge that we sell or share the personal information of consumers under sixteen (16) years of age.
California Residents
If you are a California resident, we are required to tell you certain things about your personal information and your rights regarding your personal information. Please see the following link to learn more about how your personal information is collected, used, and shared: California Residents
Sensitive Information
6 7 Water does not use or disclose sensitive personal information except to perform the services for which the information is collected.
Third-Party Collection of Personal Information
We use third-party cookies to collect personal information about your interaction with our Website. These third-party(ies) include:
- Google. For more information about Google Analytics and how it collects and processes data, please see: "How Google Uses Data When You Use Our Partners' Sites or Apps."
- Shopify. For more information about Shopify and how it collects and processes data, please see "For customers that shop at Shopify-powered stores."
- Facebook. For more information about Facebook and how it collects and processes data, please see "How we use information from partners to show you ads."
Rights Regarding Your Personal Information
You have several rights regarding your personal information. We will explain those rights to you and how you may exercise them.
The Right to Know: This means you have the right to know what personal information 6 7 Water has collected about you, the categories of this personal information, the categories of sources from which the personal information was collected, the business or commercial purpose for collecting, selling, or sharing your personal information, the categories of third-parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you.
The Right to Delete: You have the right to request that we delete personal information that we have collected from you. However, keep in mind, that this right is subject to certain exceptions.
Right to Correct: You can request that we correct inaccurate personal information we maintain about you.
Right Not to Receive Discriminatory Treatment: You have the right not to be discriminated against based on your personal information, and the right not to be retaliated against for the exercise of your rights under California law.
Exercising Your Rights
You may exercise any of the rights listed above by calling us at 909-255-6767 or e-mailing us at Info@67water.com. If you exercise any of these rights, we may need to verify your identity. If we need to do so, we may ask you to provide certain information such as your driver's license, or other form of identification. If we cannot verify your identity, we may deny your request. If that happens, we will let you know.
You can also have an authorized agent exercise your rights on your behalf. If you do so, we may also ask your authorized agent to provide proof that they are authorized to act on your behalf.
Right to Opt-Out of Selling or Sharing Your Personal Information
In addition to the rights mentioned above, you also have the right to opt-out of 6 7 Water "selling" or "sharing" your personal information, as those terms are defined by the California Privacy Rights Act. If you choose to opt-out, personal information about your device and browser will no longer be accessed by third-parties. If you would like to exercise your right to opt-out, send us an email at Info@67water.com or click the link below:
Do Not Sell or Share My Personal Information
Changes to this Privacy Policy
From time to time, we may change this Privacy Policy as we update our Services, comply with new laws or regulations, accommodate new technologies or industry practices, or for other purposes. We will alert you to changes by placing a notice on the www.67water.com website, by sending you an e-mail, and/or by some other means. Our Privacy Policy will always indicate the date on which the latest changes were made. If you use our Services after any changes to the Privacy Policy have been posted, it means you agree to all of the changes. Use of personal information is subject to the Privacy Policy in effect at the time such information is collected or used.
Comments and Questions
If you have any comments or questions about this Privacy Policy, please contact us at Info@67water.com.